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Make, Don't Waste, Money

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Divine Intervention

Heavenly business help when you need it most.

Team Hoyt

Posted by Enoch Fung in Testimonies

I came across this a few months ago but never found the ever-elusive perfect opportunity to post the details.  But, today happens to be the perfect opportunity to share Team Hoyt’s story.  I’d repost the entire article from Sports Illustrated but I figure the video can tell the story a whole lot better than having you read a page-long article.  Without further ado, here’s the interview along with the video from their website.  Oh, you can learn more about Team Hoyt at their official website.  In case anyone wonders, the song is “I Can Only Imagine” performed by Mercy Me.  An alternative version with Nicole C. Mullen’s “My Redeemer Lives” is available from the Team Hoyt e-store.  By the way, they don’t come in last in the races; Team Hoyt breaks world records.

Why Do People Bother with Budgets?

Posted by Enoch Fung in Money Management

When I first started my small-business entrepreneurship adventure, I thought I didn’t need a budget.  I mean, for years my personal finances were in perfect order.  I know exactly what I owe and spend.  A few months into my entrepreneurship, I became ‘money-aware.’  While working for a company, the money factor isn’t a big deal but once I had to pay for all expenses and my non-existent wage, the money factor becomes quite pronounced.  Naturally, with my honed money-sensing powers, I noticed that my credit card bills were rather… large.

To All Yew Young Internet Marketeers!

Posted by Enoch Fung in Attitude & Personality, On Reflection

I came upon this post at the Warrior Forum and thought it would be great to repost it here for all the new entrepreneurs that are starting out.  The post is addressed to the many people who join the forum to ask for advice on how to start an internet marketing career but the two lessons from the post speaks to everyone who hope to enter the world of business: a) you need to use common sense and take all advice with a grain of salt, and b) you need to take the plunge and try things out – experiment and learn.  Many thanks to Thaddeus T. Hogg (Hillbilly Marketer) for the sage advice.  With permission, here it is and enjoy!

Aim High and Fall Below Low

Posted by Enoch Fung in Marketing, Money Management

I’m reminded today of how like everyone else, when I first started selling (in my case, insurance) I aimed quite high.  One policy!  All I need is one giant policy!  So whenever I presented insurance quotes, I added a modest fee for my services.  It’s not wrong to tack a fee to the policy – actually, it’s quite the standard – but it was too big.  You see, I calculated the numbers just like everyone else and figured out early on that if I didn’t add a castle-sized fee, I would selling at a net loss or I would be selling insurance for the rest of my life.  Neither scenario provided pleasant dreams.

Stopped by a Brick

Posted by Enoch Fung in Our Daily Bread

About ten years ago, a young and very successful executive named Josh was traveling down a Chicago neighborhood street.  He was going a bit too fast in his new sleek, black, 12-cylinder Jaguar XKE.

Josh was watching for kids darting out from between parked cars and slowed down when he thought he saw something.  As his car passed, no child darted out, but a brick sailed out and WHUMP! it smashed  into the Jag’s side door.  SCREECH…!!!

The Ins-and-Outs of Small-Business Takeovers

Posted by Enoch Fung in Money Management, Small-Business Startup

In the last couple weeks, I had the opportunity to deal with a small-business takeover.  It was nothing big – I simply explored the possibility to acquire a small mom & pop Christian bookstore.  The negotiations fell through but in all honesty, I wasn’t prepared to pump more money into a floundering business.  Actually, I suspect the owner had no interest in giving up the business – he probably intends to operate the bookstore as a home/online business.  Nevertheless, the process of doing all the prep work was very rewarding in itself.  After all, it’s one thing to know the theory on how to perform the prep work but it’s an entirely different issue when it comes to actually putting it into practice.

Is It Possible to Make a Profit from Selling at a Mall Cart Kiosk?

Posted by Enoch Fung in Small-Business Startup

A common question that people hope I can answer is whether selling at a mall-cart kiosk is a high-converting sales venue.  The answer is yes and no.  Yes, if it’s a certain type of product but no, if it’s outside of that retail class.  The problem with answering this question has to do with not knowing what you’re selling.  What you sell at a cart determines its price and attractiveness to a walk-by shopper.

In general, the products that sell best at mall-cart kiosks are usually

Don’t Apply If You’re Unemployed

Posted by Enoch Fung in Blogging & Writing, Small-Business Startup

According to the U.S. Bureau of Labor Statistics, the current U.S. unemployment rate hovers around 9.5%.  Canada isn’t that far off behind at 8.1% (Statistics Canada).  In a struggling economy, everyone cuts back and looks for work.  But what of the people who lost their jobs through no fault of their own?  Well, the cat’s out of the bag – employers aren’t looking at applicants who are not currently employed.

Back to Basics: Business 101

Posted by Enoch Fung in Blogging & Writing, Marketing, Small-Business Startup

Recently, I read James Chartrand’s article, Three Lively Blogging Debates to Explore in 2010, on Copyblogger.  In the article, James highlights the three most debated blogging issues: making money from blogs, hiring ghostwriters, and hidden blogger identities.  While most people commented on how blogging should remain free and viscerally attacked ghostwriting, I simply pointed out two facts:

  1. monetizing blogs is here to stay (it has been going on for quite some time now)
  2. ghostwriting will probably stick around for a while because it fulfills a need

Mouse v. Elephant

Posted by Enoch Fung in Marketing

Are nature’s largest land mammals afraid of one of the tiniest creatures?  The guys at Mythbusters seem to think it’s plausible.  The mouse didn’t necessarily scare away the elephant but the elephant did take notice of the mouse and backed off.  It’s a natural example of the big guy giving the small guy a bit of respect.

It works in business, too.  Last week, I raised a controversial point that the small business owner can survive and profit even in the midst of giant corporations.  But before we can come up with solutions, we need to understand the problem.

3 Marketing Tips from the Dregs of the Internet

Posted by Enoch Fung in Blogging & Writing, Marketing

When it comes to the Internet, what kind of people are the “dregs” of the Internet?  In one word: spammers.  Hands down, there’s no argument that spammers annoy the living daylights out of everyone.  From emails to blog comments to online forums, spammers consistently take the get-in-your-face attitude.  Sadly, spammers are also people who make $4,600 per day while the rest of us work ourselves to poor health, degenerating relationships, and unhappiness.

Toyota Recall – Again!

Posted by Enoch Fung in Marketing

This morning, I received the following boilerplate-printed letter from Toyota:

Dear Toyota Owner:

This notice is being sent to advise you that Toyota Canada is initiating a voluntary safety improvement campaign in accordance with the requirements of the Motor Vehicle Safety Act in respect of certain Toyota vehicles.  This campaign concerns the potential risk for floor mat interference with the accelerator pedal due to unsecured or incompatible driver floor mats…

The Green Excuse

Posted by Enoch Fung in Marketing, Money Management, Small-Business Startup

I had an interesting business chat with Simon Pearce on Wednesday.  Simon runs his own business – a chiropractic clinic nestled in the idyllic Deep Cove of North Vancouver.  Lately, it seems that he too is suffering the lasting effects of the recent economic nosedive.  Simon laments that in general, small business owners have it tough against the big boys.  Back in the day, many businesses had a chance to make a decent turnover but today, globalization has led to over-dominating cartels.  In the face of such adversity, many small shops (particularly mom and pop stores) are forced to close down.  But all is not lost – in fact, big-name stores are actually having troubles of their own and you, as a small business owner, can take advantage of their situation.

The Lost Chamois Sale

Posted by Enoch Fung in Marketing

We didn’t really get a winter in Vancouver; the sun is out and temperatures have risen to highs of 17 degrees.  I thought it would be nice to get into the world of biking.  With this in mind, I began making some much needed purchases such as a helmet, lights, a u-lock, and other items of importance.

I’ve never been an avid cyclist and it’s been a long time since I last got on a bike.  I thought it would be prudent to bring my bike down to Stanley Park for some much needed practice.  It was a gorgeous day and when I got home I had minor scratches along my left leg and a magnificent, aching perineum.

Designs that Give You Seizures

Posted by Enoch Fung in Blogging & Writing, Marketing, Small-Business Startup

In the summer of 1997, I remember my school-friend and I built our first websites – Star Wars fan sites, naturally.  The sites had starry backgrounds, bright yellow text, scrolling tickers, blinking text, and everything that could incite our visitors into focal seizures.  Granted, we didn’t have access to the kind of technology that we do now.  But still, I remember that few sites got it right.  Most didn’t and what’s sad is that the trend continues today even for business websites!